About me

EnglLidia Boiso- Multicultural Creative Copywriter

                                                                          Email: lalyboiso2012@gmail.com                                                                        www.linkedin.com/in/laly-lidia-boiso-fedorovsky

Hola,

I’m Lidia Boiso, or Laly, as most people call me. I’m an award-winning Bilingual (English-Spanish) Creative Copywriter (cd/acd): a tin toy robot tinkerer and a vintage toy repair addict.

I’m a seasoned creative with a lovely accent and extensive experience in the US Hispanic and International markets. I’ve worked across nearly every category, from toys to spirits, beauty, banking to packaged goods. However, telecoms and cars seem to be my shtick.

My career took off when I won the JWT Creative Student Contest “A Career with Walter Thompson” while pursuing my bachelor’s degree in Mass Communications. What led me to top agencies like J. Walter Thompson, Leo Burnett, Havas, Mullen Lowe, and Saatchi & Saatchi.

• I’m a hands-on, strategic-thinking creative that passionately believes in the power of compelling stories that connect deeply and thrive in any media: traditional, digital, or social.

• I’ve created brands from scratch, and I love finding them a voice. Undertook the huge task of developing beautiful and effective retail campaigns. Enjoyed creating amazing brand spots. Pour my heart into transcreating insightful ideas and come up with fun and engaging social pieces.

• I’m a firm believer in teamwork and partnering to ensure that all work is delivered on strategy, on target, and that the result is effective and beautiful. Including collaborating with specialized Agencies to craft cohesive and relevant messages across media and languages, which is crucial for the US-Hispanic Market. 

• I’m annoyingly fast and detail-oriented; my account team workmates can vouch for this ; )

• I’ve led and I’ve been led. I thrive in both roles.

• I have lived in four different countries, so I speak fluently four different types of Spanish…well, five, considering I lived on both coasts of the US ; )

Plus I’m also fluent in speaking “Pharma”, literally— it’s my mother tongue, as my mom was a Biomedical doctor and R&D director at a major laboratory, which gives me a firm grasp of medical concepts and fluency in health terminology. Skills that I applied in healthcare-related work.

Now, seriously, being a global citizen has helped me understand and connect with other cultures and their unique characteristics. I love languages and have become a collector of nuances and strange words. I speak Spanish and English, can defend myself in French and Italian, and can read Portuguese and Catalan.

OK, yes, and I also collect vintage Japanese robots, but that’s going on a tangent.

Thanks for stopping by!