In 2018, Toyota was relaunching the Corolla Hatchback to a younger audience that didn’t really know what a Corolla was.
The Solve:
We partnered with rising Dominican Brazilian artist Jarina de Marco to compose an original track for the campaign’s anthem TV spot. Since the launch aligned with the Latin AMAs — and Jarina was attending — we co produced a music video with Telemundo, the network airing the event. The video debuted the song, showcased the Hatch, and gave us a high visibility cultural moment. To extend the impact on social, our audience’s go to platform, we created two micro spots featuring Jarina and the Hatch, amplifying the collaboration even further.
Día de los Muertos with Metro by T Mobile
The Prob:
Metro wanted to build deeper affinity with its young
Latino audience by helping them reconnect with their roots and celebrate
tradition in a fresh, modern way during one of the most meaningful cultural
holidays: Día de los Muertos.
The Solve:
We tapped into a core truth: Latinos of all ages grow up embracing death as a natural part of life, honoring loved ones with humor, hope, joy, and optimism. To help younger Latinos celebrate in the spaces they use every day, we created a social first toolkit that made it easy to commemorate and honor their loved ones using the media they love most
T-Mobile Social Media Campaign
The Prob:
T Mobile needed to sustain cultural relevance, brand love, and engagement with its younger audience; a group that lives on social, moves fast, and expects brands to keep up.
The Solve:
We built an always‑on, social‑first 360° campaign rooted in trends, cultural moments, and fandom. From real‑time coverage of major music festivals and events to creator‑driven and celebrities partnerships across TikTok, Instagram, and YouTube. T‑Mobile showed up where culture was happening. This consistent, platform‑native approach drove measurable, sustained growth in relevance, engagement, and brand affinity