Re-launch a European franchise in the US market. This successful European brand of Dental care facilities was in dire need of a brand facelift here in the US. The brand’s image in the States had been battered & bruised by owners creating handmade flyers at whim with PowerPoint.
Franchisees were accustomed to creating their own advertising materials. Therefore, very little brand consistency existed between franchise locations.
How we did it:
We created a campaign based on the inherent desire to have a beautiful smile. And we did so in an easy to understand, adjustable manner developing an element we called “the techno bar”: a customizable tool that showcased the variety of services. That way, franchise locations from New York City to Miami would want to adopt (and could adapt easily) the new materials. Thus, creating a more consistent brand.